This, indubitably, varies from one sales person to another. The success, or the lack thereof, of automobile sales does not fall entirely on the sales man's hands. A composite organization of sales managers, supervisors, consultants, and sales agents in a car dealership determine the total car sales in a particular area.
A career involved in auto sales jobs more often than not demands more time from a sales person than the typical 8 hours per day. Needless to say, transactions are commonly concluded beyond the confines of the office. The good news is becoming a car sales person is relatively easy. Opportunities are given to many who have little or no experience, although experience in this field helps in securing the job - especially in dealerships requiring high sales volume. Moreover, becoming an auto sales agent does not necessarily require a college diploma. There are a decent number of mere high school graduates who have acquired the job and even become good at it - this trend will not likely stop. Being a manager, consultant, or supervisor on the other hand, normally requires a higher degree of education, preferably related to marketing.
Let's get on with the details:
• Sales Manager: Have you ever wondered why when a sales person fails to subtly convince you into buying or test-driving their top-of-the-line all-wheel-drive super coupe with hand-crafted leather seats and uber-secure systems, there's another good man in decent clothes comes and 'chats' with you? Then he starts talking about the details of the car and its features - the interior, the horse power, and the smooth transition from 0-60 mph without the engine noise interfering with the meditative silence, just you and the car. Suddenly, you're in trance and you're writing something on a piece of paper.
Yes. It's probably the sales manager. He is usually the one who is responsible for converting prospects from 'could be' to 'would be' buyers. This makes him the most important constituent in any auto sales organization. Also, he is the one required with substantial experience in car sales. Dealerships might also require the auto sales manager to have a college degree, but this is generally not practiced. A great deal of responsibility is carried on his shoulders. These responsibilities include
recruiting/hiring sales staff, arranging meetings with clients, holding meetings with employees, training and utilizing techniques in car selling by becoming proficient at understanding car features and specifications.
More importantly, closing sales and providing payment options to the clients
The sales manager is clearly the authority in any car sales business.
• Sales Agent: When a prospective buyer comes into the automobile sales center, he is greeted by this person armed with a very charismatic smile on his face -- aside from the security guard at the door. Sales agents are at the frontline of any car sales business. You can count on them to show you around, introduce you to new car models and its corresponding specifications and features. You're looking for what? You came at the right place, they say.
Basically, they are the arms and legs of dealership. They make prospective buyers feel comfortable, offer them coffee for a stimulating conversation with the manager. Sales agents show clients to the cars, open its door and literally let the clients 'feel' that the car is already theirs. Many successful deals are concluded owing to the effectiveness of the sales agents. Sales agents have to be flexible and able to adjust to the client’s moods and personality.
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