Buying a car online in San Diego

0 Views
What do you think about this article? Rate it using the stars above and let us know what you think in the comments below.
Summary: Internet shoppers have little time or patience to sort through automotive sites that do not provide the information they are looking for. This article examines sites that are aimed at making the online buying process easy for Internet customers.

Today's car shopper is faced with many choices on how to buy a vehicle, but none offers more information and up-to-date information like the Internet. In years past, when you in were in the market for a car, you would go to the dealership empty-handed, test-drive the car and put together the deal based on what you thought the car was worth. Unfortunately, many times buyers ended up getting a raw deal, with the dealerships using their salesmanship and behind the scenes knowledge to turn the deal in their favor. But now, things are different. The Web offers shoppers a tool which they can research, price and even take a virtual test drive of the car they want. They can e-mail or call, and have all the information at their fingertips at sites like Kelly Blue Book (www.kbb.com) and Edmunds (www.edmunds.com). Possibly one of the best examples of a site dedicated to the car buyer is www.sandiegocardeals.com, run exclusively by the internet/fleet department of Kearny Mesa Toyota in San Diego. The site offers a complete virtual inventory of all new Toyota and Scion models as well as complete pre-owned inventory listings. But what really sets this site apart from the others is that they actually post retail and invoice prices so that the buyer can simply "name my price", based on the research they've done online prior to coming to the site. This approach, of providing the buyer with as much information as possible, is a product of Kearny Mesa Toyota's realization that it is not status quo in the car business anymore. "We found that the buyer responds to being treated like an intelligent human being," said Melissa Amick, Internet/Fleet Director at the San Diego Toyota dealer. "They have done the research, and they just love it when they talk to one of our Internet specialists and get a straightforward, honest answer." Kearny Mesa Toyota has even taken it a step further buy training and authorizing their entire Internet department staff so that they can quote prices over the phone without having to check with management.
If this article has helped you in some way, will you say thanks by sharing it through a share, like, a link, or an email to someone you think would appreciate the reference.



The number of jobs listed on EmploymentCrossing is great. I appreciate the efforts that are taken to ensure the accuracy and validity of all jobs.
Richard S - Baltimore, MD
  • All we do is research jobs.
  • Our team of researchers, programmers, and analysts find you jobs from over 1,000 career pages and other sources
  • Our members get more interviews and jobs than people who use "public job boards"
Shoot for the moon. Even if you miss it, you will land among the stars.
AutomotiveCrossing - #1 Job Aggregation and Private Job-Opening Research Service — The Most Quality Jobs Anywhere
AutomotiveCrossing is the first job consolidation service in the employment industry to seek to include every job that exists in the world.
Copyright © 2024 AutomotiveCrossing - All rights reserved. 21